UlthaWhat the page says vs. what customers hear
Where the headline, proof and offer line up with real buying reasons, and where they don't.
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Field Notes
What makes customers buy, stall, or leave, shown through real AI company examples. Expect detailed reviews of homepages and strategy, and lessons from customer interviews.
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What you'll get
Close looks at real AI company examples.
Homepages, messaging and strategy, broken down so you can see what lands with customers and what gets in the way.
Who it's for, and why they pick it
Clear notes on ICP, the switch story, and the words that make buyers say yes.
What to try next
Practical fixes you can use, drawn from customer interviews and public reviews.
Want the deeper version?
I also run customer interviews for AI startups.
Field Notes shares samples in public. A Why They Buy sprint finds the answers for your company, from your own customers.